Fagerberg Produce was long overdue for a refresh. The goal of the redesign wasn’t just a cosmetic update; it was about giving consumers a reason to connect with the company on a deeper level.

The central focus of the project was storytelling. Fagerberg Produce has a history worth knowing, and the new site was built to bring that story to the forefront — giving visitors a clear sense of who the company is, where they come from, and what sets them apart. For a produce brand, that authenticity matters. Consumers increasingly want to know the source behind their food, and the redesigned site delivers exactly that.

The branding powering the new look was developed by Sweet Briar Creative, whose work established the visual identity that the site design carries throughout — from typography and color to tone and imagery. The result is a cohesive digital presence that feels rooted, trustworthy, and distinctly Fagerberg.